Unlock the value of your ideas - A practical approach to managing your Intellectual Property

Are you protecting your most valuable assets—your ideas?

Knowing what Intellectual Property (IP) you have and understanding its strategic importance to your business is vital in helping you manage and protect your organisation, helping you attract investment, gain a competitive advantage, and increase your company’s value.

What you’ll learn

You’ll leave this session with practical and actionable tips to protect your assets and avoid pitfalls, as well as the knowledge to begin building an IP strategy for your business that will deliver long-term value.

The workshop will cover:

• Copyright vs. trademarks vs. patents vs design rights
• Common IP mistakes and how to avoid them
• The cost of not protecting IP
• IP in relation to investment