Muckle advise Growth Partner on Additional Lengths investment

We are delighted to have advised consumer-focused investment firm Growth Partner on its significant investment into Additional Lengths, a leading hair extension products specialist.

Growth Partner is backed by HomeServe plc Founder and CEO Richard Harpin, and takes a minority stake in Additional Lengths, with plans to help accelerate the hair extensions specialist’s growth plans in the UK and beyond.

The Stockton-on-tees based company was founded in 2003 by Victoria Lynch and sells a wide range of own-brand and third party products to hair salons, professionals and consumers.

Over the last five years sales have grown from £5m to £18m thanks in part to a move into a larger distribution centre and stock holdings investment.

Investment and insight 

The new investment from Growth Partner and strategic insight from Richard Harpin will support international growth, team expansion and product launches.

Growth Partner Investment Director, Alex Marsh, will join the board as non-executive director.

Additional Lengths Managing Director Victoria Lynch said: “This is such an exciting time for the company, and I am so proud to have built such a strong foundation to achieve what we have to date.

“Partnering with leading business entrepreneur Richard Harpin and his highly skilled team at Growth Partner was an offer I couldn’t pass up. We can accelerate the business to the next level and deliver our future plans whilst remaining unique and independent in a competitive market.

“The financial investment will allow us to move forward at a faster pace and achieve those goals together.”

Investment director at Growth Partner, Alex Marsh, said: “Hair extensions have become one of the fastest growing categories across hair and beauty.

“We’re extremely excited to have partnered with Victoria and support her as she continues to build the team, launch new products and expand internationally.”

Expert Advice

On this deal, we gave legal advice to Growth Partner.

Adam Rayner and Stephanie Brown from our corporate team advised Growth Partner on the firm’s investment into Additional Lengths.

Adam said: “It was a pleasure to advise Growth Partner on this exciting investment opportunity as Additional Lengths continues to grow. We wish Growth Partner and Additional Lengths every success with their plans for international expansion.”

For more information and advice on corporate investment, you can contact Adam Rayner using [email protected] or 0191 211 7962.