Muckle advises iPortalis and NorthEdge on Hublsoft merger

We’re delighted to have advised iPortalis and its private equity backer NorthEdge in a merger of iPortalis with Hublsoft, a decision intelligence platform provider. The newly formed group will trade under the Hublsoft brand. 

The merger will build the future of decision intelligence and enhance the Hublsoft core technology platform, integrating automation capabilities into its decision intelligence suite. Decision intelligence is an emerging discipline bridging the gap between data analytics and real-world decision-making. 

Intelligent integration 

Integration with the iPortalis technology allows decision-making automation to be applied to operational and cost-efficiency scenarios, providing businesses with immediate cost-saving solutions whilst protecting capacity and business performance. 

Nick Cowlen, CEO of Hublsoft, said: “We’ve always set out to create technology that amplifies human intelligence, rather than trying to artificially replace it, which demands a powerful blend of automation and human control. 

“This merger represents another significant step in our ability to apply this to very real and pressing business challenges.

“We are thrilled to bring Pat and the iPortalis team into the Hublsoft family, allowing us to broaden our capabilities , enhance our platform and continue providing an exceptional service for all our customers.”

Pat Clarke, CEO of iPortalis, said: “This is a really exciting time to be joining forces with Hublsoft. 

“With our combined expertise, and in particular our heritage of application license management, not only do we have a compelling strategic vision, we are able to deliver immediate and significant cost savings at a time our clients really need them.”

Expert advice 

On this deal, we advised iPortalis and NorthEdge with legal advice from partners Adam Rayner, Anthony Evans and solicitor Hayden Richards from our corporate team. 

Adam Rayner said: “It was a pleasure to advise Pat and the team on their successful merger, and Sam and Keven at NorthEdge. We wish iPortalis every success as it starts its journey as part of the Hublsoft family.”

We worked alongside KPMG, who provided tax advice on the transaction.

For help or advice on private equity transactions, please contact Adam Rayner using [email protected] or 0191 211 7962.